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Brian Golden, Theatre Seven of Chicago

What Key Strategies Can You Share About Starting and Running a New Theater in Chicago?

In our limited experience at Theatre Seven, I think I've found the most difficult challenge is achieving a balance between planning for growth and success and realizing that you've never done this before, and haven't the faintest idea of how things are going to go. We created Theatre Seven believing, as I still do, that the reason so many companies fail is that they look at their first production as the finish line, gearing all their operation around just "getting the first one off the ground." Then, once that's over, they seem to come to a dead stop for a while. I have no idea how true that is, but operating under that assumption has helped us incorporate a vision for the future in everything we do, even with the awareness that we're not quite sure where we're headed.

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